Although the weather was good on Boxing Day, the sea was still very cold as some two dozen hardy dippers took to the North Sea off Withernsea.
Under the watchful eyes of members of Withernsea RNLI and Withernsea Coastguard, the brave dippers, some doing it for the very first time, raced into the chilly sea, and while some exited as fast as they had gone in, others decided to enjoy their spell in the brine and stay in for more than five minutes.
Normally providing safety cover, two members of the lifeboat crew did the dip in memory of
their late station manager, Steve Medcalf, who tragically died just before Christmas.
The annual event at Withernsea is organised by the Lions and sees participants raising cash for this good cause or for their own charities.
The Lions also organise a bucket collection among spectators who lined the promenade to watch the fun and cheer on the dippers.