Residents in South East Holderness are being encouraged to share their views on how their communities could benefit from regeneration projects and to sign up as board members for the local Pride in Place initiative.
The scheme for Withernsea East and Patrington will be led by interim chairman Jayne Nendick, who recently stepped down as chief executive of the Shores Centre in Withernsea.
Up to £19.6 million has been earmarked for the area through the Government-backed programme, which was announced in September 2025.
A separate Pride in Place scheme, also providing up to £19.6 million, is also being developed for Bridlington West, whose interim chairman will be Martyn Coltman.
Residents are being invited to take part in an online engagement process to help identify the priorities and opportunities that matter most to their communities.
A key part of the programme is the creation of neighbourhood boards made up of local residents and community representatives, supported by the local authority and MPs. The boards will play a central role in shaping and approving investment plans, helping to ensure decisions are grounded in local knowledge and ambition.
In line with Government requirements, at least 51 per cent of board members must live or work within the area of benefit, and expressions of interest are now open for people who wish to join the Withernsea East and Patrington neighbourhood board.
The interim chairmen were appointed following agreement between East Riding Council and local constituency MPs.
Councillor Anne Handley, leader of East Riding Council, said: “We’re proud to support communities across the region, and to support the Pride in Place initiative to help regenerate Bridlington, Withernsea and the wider South East Holderness area. We encourage interested residents to find out more and get involved if they can.”
Residents interested in joining the board should be able to represent the local area and bring knowledge, experience or a passion for community-led change.
An independent selection committee, led by the interim chairman and supported by MPs and the council, is being formed to oversee the recruitment process and develop draft terms of reference.
Residents can share their views on the Pride in Place initiative at withernseaandpatrington.commonplace.is
Application forms to join the board are available online at eastriding.gov.uk/council/grants-and-funding/pride-in-place/
Paper forms can also be collected from Withernsea Leisure Centre.
The selection process is expected to conclude in May following shortlisting and interviews. The application window is open until noon on Monday, April 20.